iOS ... TheMag?
Written by Matthew JC Powell Thursday, 15 July 2010 01:51
A month or so back, when Steve Jobs kicked off Apple’s Worldwide Developer Conference — the largest gathering of Mac developers in the world, you could count the number of times he used the word “Mac” on the fingers of one hand. In fact, even if you were a rather clumsy lumber worker you could still do it, provided you had one finger left. That’s right. In a keynote address lasting an hour and 52 minutes, he said the word “Mac” only once.
The iPhone and iPad and their operating system are the hot topic at the moment, for users and developers alike. There are perhaps five times as many people running the touch-enabled version of Mac OS X as there are using the mouse-driven one, and that has happened with breathtaking rapidity. It only makes sense that Apple wants to stay on top of that and manage its growth.
However, for those of us whose businesses are leaning reasonably heavily on the Mac — say, for instance, just off the top of my head, someone trying to launch an online magazine with “Mac” emblazoned in its masthead — it’s a little worrying. Just a little. We (OK, I) would rather like it if Apple would start talking about the Mac a bit more.
